Well-known art gallery owner and team of entrepreneurs launch the first independent online auction platform for NFTs and digital works created by a gallery.

What happened: ArtOfficial launched on Friday, September 24, to offer high-profile artists a new way to sell their non-fungible tokens and digital works.

“ArtOfficial is an online platform for exhibiting and selling original work by leading artists exploring new mediums, including digital artwork and NFTs,” the company said.

The company was created by the owner of the art gallery Vito Schnabel, AJ Vaynerchuk and Gary Vaynerchuk. Owen Laub is the director of ArtOfficial, managing the day-to-day operations.

“ArtOfficial aims to broaden the experience of digital art and make its acquisition more accessible and transparent to the public,” according to the company.

Auctions can be paid using Ethereum (CRYPTO: ETH).

“This is a profound moment in the evolution of art history, with digital art and NFTs ushering in a paradigm shift,” said Vaynerchuk.

Vaynerchuk called the creation of the platform a fusion of talents and areas of expertise. The platform was designed to bring value to artists and provide a platform for new collectors.

Related Link: Exclusive: Gary Vee on Sports Card Investment Options, What’s Next for NFTs

The first auctions: ArtOfficial’s inaugural auctions are open for auction from September 24 to October 4.

Among the first items to be auctioned is the first digital work created by a renowned visual artist Francesco Clement. The winner of the digital piece Clemente will also receive a live portrait session with the artist for a watercolor.

“The Sea Far From Our Native Lands” is part of a new NFT series featuring the music of the composer and pianist Philippe Glass.

And after: Future ArtOfficial auctions include Schnabel NFTs, Jordan Kerwick, Spencer Lewis, Robert Nava, Ariana Papademetropoulos, Julian Schnabel and Gus Van Sant.

Composer of “The (R) evolution of Steve Jobs” Mason bates will present a new visual and sound work at a future ArtOfficial auction.

Vee has been a leading voice in the growth of NFTs and started his own NFT VeeFriends project earlier this year. Vee recently announced that the original artwork used in the creation of VeeFriends will be auctioned at Christie’s.