Grocery roundup: Albertsons ups advertising offerings
As food prices rise, many grocers are looking to supplement their sales revenue by expanding their advertising business.
Albertsons Media Collective, the retail media arm of grocer Albertsons Companies, which has more than 2,200 locations across the United States, announced on Tuesday (June 21) that it is partnering with ad tech company The Trade Desk to offer tools measurement of audience performance to advertisers.
“Albertsons Media Collective and The Trade Desk are redefining what it means for advertisers to reach the right audience and measure their marketing campaigns,” Kristi Argyilan, senior vice president of retail media at Albertsons, said in a statement. “Our shared philosophy on solving the identity, transparency and inefficiency issues that currently exist within the advertising ecosystem will create opportunities for brands to embrace the power of the open internet that drives accuracy and relevance.”
Among the brands leveraging the tools provided by the partnership are leading consumer packaged goods companies PepsiCo and Unilever.
“The partnership between The Trade Desk and Albertsons Media Collective enables brands to improve control and decision-making,” commented Shyam Venugopal, senior vice president of global media and commerce capabilities at PepsiCo, “as well as greater transparency in our media buying to give us the ability to leverage first-party data to reach the right consumer.”
Kroger announces e-commerce fulfillment center in Colorado
Kroger, the first pure grocer in the United States, is continuing its rollout of automated fulfillment centers for delivery orders placed online, called customer fulfillment centers (CFCs), in partnership with the grocery-based technology company in the UK Ocado Group.
On Tuesday, less than two weeks after the grocer announced the expansion of its Kroger delivery business in South Florida with a new 60,000 square foot e-commerce CFC, the company announced that it was also opening a CFC in Colorado, a 300,000 square foot facility. at Aurora.
“We are excited to expand and introduce our innovative Kroger distribution network to one of the fastest growing regions in the country and have the opportunity to grow our workforce,” said Gabriel Arreaga, vice- senior president and chief supply chain officer of Kroger, in a statement. . “Kroger Delivery can accelerate its commitment to providing exceptional customer service with our state-of-the-art facilities and end-to-end cold solutions, including bespoke refrigerated vans, to ensure our delivery customers receive the the freshest products directly to their homes. at the doorstep of the entire Denver area.
Related News: Kroger Expands Grocery Delivery
The share of consumers ordering groceries for delivery online is growing. The May edition of PYMNTS’ ConnectedEconomy study, The ConnectedEconomy™ Monthly Report: The Brick-and-Mortar Economy Goes Digital, which is based on a survey of more than 2,600 US consumers about their digital habits, revealed that 38% of consumers order groceries digitally. for home delivery in April, compared to 35% in March and 33% in February.
Read more: 19 million more consumers went online to bank, shop and pay bills in May 2022
“As we continue to expand our CFC program nationwide, Kroger and Ocado Group are now online with five state-of-the-art fulfillment centers across the United States,” commented Luke Jensen, CEO of Ocado Solutions. “As this site grows, Kroger Delivery will bring a world-class online experience to homes in the Denver metro area, powered by some of the most advanced technologies available anywhere in the world.”
Sprouts joins grocers accepting EBT SNAP for e-commerce orders via Instacart
In recent years, as e-commerce sales accounted for an increasingly large share of the overall grocery industry, grocers have sought to bridge the gap between the nutrition agenda and d additional Electronic Benefits Transfer (EBT SNAP) support in stores and online, adding the payment option to their digital channels.
Most recently, Sprouts Farmers Market, which has about 380 stores in 23 states, announced last Thursday (June 16) that it is accepting EBT SNAP payments through Instacart for same-day delivery and curbside pickup orders.
“Sprouts is a leader in making the highest quality fresh food available to everyone. Online shopping for delivery and pickup provides our shoppers with accessibility and convenience that fits all lifestyles,” said Nick Konat, president and chief operating officer of Sprouts, in a statement. . “Through this expanded partnership with Instacart, we can offer our customers the ability to use their SNAP benefits when ordering their fresh, nutritious food online, allowing them greater convenience, accessibility and affordability.”
Sam’s Club seeks to boost membership with low-cost offers
As food inflation prompts many grocers to seek lower-cost alternatives, warehouse club chain Sam’s Club is leveraging its scale to steer shoppers away from competitors with low-cost deals.
The Walmart subsidiary, which has nearly 600 locations in the United States and Puerto Rico, announced last Thursday that it was offering an annual subscription at a lower price ($8) to new members for a limited time, seeking to generate registrations before July 4th.
“Our members love a cause for celebration, and they’ve told us they plan to get together with family and friends this 4th of July – this idea has inspired our Merchants to curate and develop unique items to suit their needs. “, warehouse club Ciara Anfield, chief member and chief marketing officer of the chain, said in a statement.