LOS ANGELESMarch 2, 2022 /PRNewswire/ — Billboard, a global music media brand with recognized authority among artists, fans and the industry as a whole, announced Universal Music Group (UMG), the global entertainment leader based on the music, during its partner launch for ChartStars, a non-fungible token (NFT)-based project of curated digital collectibles that will leverage the eco-friendly Flow Blockchain.

The launch of ChartStars marks Billboard’s first scalable NFT product for music fans. ChartStars will be an artist-driven collection of digital artworks that commemorates Billboard Charts achievements and milestones. These collectibles will include officially licensed artwork and creations, including short music video visual clips, album photographs and more. Collecting and gamification will be built into the platform via collector leaderboards, challenges, and real utility built into smart contracts, including special access to Billboard Live events. The first one ChartStars the products are expected to be available for purchase in May.

As Billboard’s Launch Partner, UMG will work on its roster of world-class artists and labels to celebrate Billboard chart achievements for songs that debut in the Top 25 or achieve other significant related successes. on the chart, including, but not limited to, time on the chart, concurrent number of songs on the chart, and all-time records, among other milestones. UMG is the only company to ever place nine of the top 10 on Billboard’s album chart – a feat the company has accomplished six times in the chart’s 64-year history. Notably, in 2021, UMG set a new record by occupying the top spot for 38 consecutive weeks.

Billboard chose Unblocked as their NFT technology partner for ChartStars. Unblocked, which is backed by Dapper Labs, the company behind NBA Top Shot, recently announced seed funding led by Tiger Global. With Unlocked, ChartStars will accept credit card payments for digital collectibles and will operate on the Flow Blockchain platform, which is more environmentally friendly compared to other traditional blockchain technologies.

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“For the first time, music fans will now have the opportunity to be forever connected to their favorite artists, sharing ownership of a moment in time,” said Julian Holguin, Chairman, Billboard. “These digital collectibles will celebrate and commemorate special chart achievements with visually stunning creation. Fans will also compete for real world prizes, adding an authentic layer of gamification to the entire platform. Couldn’t have asked for a better launch partner than UMG, a company that, like Billboard, puts artists and fans at the center of everything they do.”

Michael NashUMG’s Executive Vice President of Digital Strategy, said, “By leveraging its iconic charts for these compelling digital collectibles, Billboard is creating a groundbreaking new way for artists and fans to celebrate unique achievements and cultural moments. . We are excited to collaborate on this product innovation and open up even more avenues for our artists to maximize their creative and business potential, while forging stronger bonds with their fans. These projects, which will be complemented by the creative direction of our artists , will be unique assets that every fan will want in their collections.”

About the billboard
Billboard is a global music media brand, with a recognized authority among artists, fans and the industry at large. Billboard powers the ultimate global music destination and magazine, delivering unrivaled reports on music news, issues, trends and definitive industry charts, encompassing the most comprehensive and respected chart database in the all musical genres. Billboard also produces elite conferences and events that regularly bring industry influencers and consumers together for important conversations.

About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of art. UMG is the world leader in music entertainment, with a wide range of businesses active in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalog of recordings and songs across all musical genres, UMG identifies and develops artists and produces, distributes and distributes the most critically acclaimed and commercially successful music in the world. Committed to art, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models to expand artistic and business opportunities for our artists and create new experiences for fans.

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SOURCEUniversal Music Group